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Commercionalization of non-profit organizations - social mission versus demands of the market economy
Krčálová, Gabriela ; Šťovíčková Jantulová, Magdaléna (advisor) ; Legnerová, Kateřina (referee)
The diploma thesis deals with the issue of commercialization of civil society organizations, specifically the relationship between the social mission and the requirements of the market economy, which organizations encounter in the implementation of their own commercial activities. The research part of the work is a case study, which was carried out in the social enterprise Přestupní stanice as a hybrid form of civil society organization operating on the border of the non-profit sector and the market sector. Through a case study, the work seeks to understand the experience that managers have with situations where there is a confrontation between the social mission and the requirements of the market economy, whether they perceive this confrontation as conflict or not, and how to resolve a potential conflict. The research findings show that in the researched organization, commercialization in the form of the introduction of commercial activities serves to support goals and social mission, and both of these elements (fulfillment of social mission and implementation of commercial activities) complement each other, constantly balance and cannot be separated for functioning.
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